25 Best Shopify Themes in 2025

When building a business, every branding decision matters, from the tone of your messaging to your brand’s color palette.

Online store owners are challenged with creating a website to express all those visual elements. This means translating your style guide into product pages, sales banners, and CTA buttons. Luckily, Shopify ecommerce themes are designed to make the process easy.

Shopify themes let you create a branded online store, without the need for custom code. Drag and drop website blocks, tweak colors, and upload fonts to match your style. Ahead, explore what the Shopify Theme Store has to offer, including the best Shopify themes for every type of business.

What is an ecommerce theme?

An ecommerce theme is a website template that controls the organization, features, and style of an online store. Themes allow anyone to build an online store with little to no coding. Ecommerce themes have styles and layouts that can be customized with brand colors, copy, and other design elements. Most themes are compatible with specific ecommerce platforms.

What are Shopify themes?

Shopify themes are built for stores powered by Shopify. Each Shopify theme is designed to put your brand in the best light, enable visual storytelling, showcase featured products, and take advantage of Shopify’s built-in features.

Inside Shopify’s Theme Store

The Shopify Theme Store contains a library of website templates for Shopify-powered stores. It features more than 220 fully customizable and mobile-responsive themes, all optimized for selling online. 

Each theme offers a variety of selling features, including customer review sections, collection and category pages, email pop-ups, and quick-buy options. Themes for every industry and budget can be sorted by price and popularity.

Free themes

Many of the Shopify Theme Store’s most popular themes are free to use. All you need is a Shopify Plan to install a free theme and start selling. Free themes built by Shopify offer many of the same features and functionality as premium themes.

Every free theme is responsive and designed to support sellers across industries, from apparel to home goods.

Themes built by trusted app partners

Premium third-party themes built by vetted Shopify Partners offer a range of customization options to give you more control over your store. Many premium themes support features like animations, infinite scroll, and large product catalogs.

If you’re a new ecommerce business owner, a free Shopify theme is a great start. If you need advanced capabilities, upgrade to a premium theme built by Shopify Partners.

Browse themes by industry or collection to find those with the features your business needs.

25 best Shopify themes for your ecommerce store

• Best free Shopify themes
• Most popular Shopify themes
• Best fashion Shopify themes
• Best jewelry Shopify themes
• Best dropshipping Shopify themes
• Best home goods Shopify themes
• Best beauty Shopify themes
• Best food and drink Shopify themes

The best Shopify themes are ones that meet the needs of your business. That’s different for everyone. To help you narrow your choice, explore a roundup of popular free and premium Shopify themes offering unique features for all types of businesses.

Best free Shopify themes

Dawn

Best for: Fashion brands, visual storytelling, beginners, small budgets

Price: Free

Notable features: Sticky header, large media

Built for up-and-coming brands, Dawn is a free theme by Shopify. The minimalist responsive design lets big lifestyle and product images shine on every device and browser.

Studio

Best for: Artists, creators, editorial content, beginners, small budgets

Price: Free

Notable feature: Flexible frames and accents, sticky header

Built by Shopify, Studio is a theme designed for creators, artists, influencers, and makers. It’s built to let art and creative work take center stage. Customize sections to feature galleries, collections, and creator profiles.

Origin

Best for: Crafts, boutique brands, single product stores

Price: Free

Notable features: Product tabs, slideshow

For makers, crafters, and artists, Origin is a stylish, neutral theme. Launch with the simple color palette or use it as the base for customization.

Publisher

Best for: Art and music brands, publishers, beginners, small budgets

Price: Free

Notable features: Stock counter, sticky header

Publisher is an ideal theme for businesses selling art, music, or books. It features a contemporary design and typefaces with plenty of room to tell your story. Best of all, it’s free to use.

Most popular Shopify themes

Trade

Best for: Wholesalers, B2B brands, retailers

Price: Free

Notable features: Quick order list, product filtering, volume pricing (Plus plan required)

Sell to members, industry brands, and other retailers with the Trade theme. Quick buy features make it easy for customers to order multiple quantities of items to stock their shelves.

Spotlight

Best for: Quick launch, clothing stores

Price: Free

Notable features: Quick buy, product videos

Spotlight is a simple theme that helps online store owners get up and running. It’s neutral aesthetic and clear layout makes it a great starting point for customizations.

Refresh

Best for: Health and beauty brands, food and drink brands

Price: Free

Notable features: Promo banners, enhanced search, ingredients lists

For a clean, simple, bold vibe, try the free Refresh theme. It makes it easy to share testimonials, ingredient lists, certifications, and other content to help customers feel confident about their purchase.

Woodstock

Best for: Tech and electronics brands, high-volume stores

Price: Premium

Notable features: Event calendar, countdown timer

Woodstock is ideal for your Shopify store if you’re looking for simple design and fast site speed. This theme includes recommended products, image galleries, and pre-order functionality.

Best fashion Shopify themes

Stiletto

Best for: Fashion and apparel brands, luxury brands, product drops

Price: Premium

Notable features: Dynamic product pages, editorial content support

If your luxury online store is heading for big growth, consider upgrading to Stiletto, a premium theme with dynamic features for your Shopify store. This theme can support timed product drops, flash sales, and animations.

Colorblock

Best for: Independent designers, boutiques

Price: Free

Notable features: Quick buy, size chart, image rollover

For luxury clothing stores and designers with exclusive product lines, Colorblock is a confident, colorful theme. Use editorial-focused sections that support long-form text to tell your brand story.

Pipeline

Best for: Fashion brands, art and craft brands

Price: Premium

Notable features: Subcollections, advanced filtering, lookbooks

Designed for luxury businesses, Pipeline is a responsive Shopify theme with premium features to help you customize the look and feel to match your brand. Image-first layouts are ideal for clothing brands and lifestyle photography.

Best jewelry and crafts Shopify themes

Vision

Best for: Jewelry and accessories brands

Price: Premium

Notable features: More than 36 custom sections, video support

Is video key to your content strategy? Do you sell a product that requires customer education? Embed videos in your online store with Vision, a responsive Shopify theme with presets ideal for selling beauty, tech products, and sporting goods.

Craft

Best for: Home and décor brands, handmade goods, beginners, small budgets

Price: Free

Notable features: Image galleries, narrative-designed sections

Minimalist design and an airy layout make Craft one of the best Shopify templates for maker brands. Showcase your creations without distraction and find storytelling opportunities built into the theme’s sections and templates.

Broadcast

Best for: Crafts, distinctive brands

Price: Premium

Notable feature: Product upsells, more than 20 sections

Looking for plenty of flexibility? Broadcast is a premium theme with more than 20 preset section templates that you can move and customize. Its design is great for baby and kid brands as well as any online store looking to express a distinctive brand.

Best dropshipping Shopify themes

Warehouse

Best for: Large catalogs, dropshipping

Price: Premium

Notable features: Quick view, stock counter

Have a huge product catalog? Warehouse can handle large collections with advanced filtering and sorting options. This theme is ideal for dropshippers, high-volume stores, and brands that run flash sales or launch products in “drops.”

Startup

Best for: Single product dropshippers

Price: Premium

Notable features: Customer reviews, breadcrumbs, quick buy

Designed for dropshippers with smaller product lines, Startup makes it easy to create a professional brand around your supplier’s items. Add social proof features like user testimonials and blog posts.

Impact

Best for: Electronics brands, high-volume sales, international selling

Price: Premium

Notable features: EU translations, color swatches

Impact is a theme for high-volume sellers to sell even more. It has conversion-boosting features like a sticky “Add To Cart” call-to-action and quick-buy prompts on product pages.

Best home goods Shopify themes

Responsive

Best for: Home goods, sports and recreation brands, large imagery

Price: Premium

Notable features: Hero videos, promo banners

Responsive is a product-first theme that’s a balance between advanced features and affordability. Showcase large lifestyle and product images and videos with this Shopify theme.

Motion

Best for: Gardening, outdoor, stationery, video content

Price: Premium

Notable features: Collection collages, animation support

Motion is great for video content with support for both embedded video and animations for your ecommerce website. Browse design presets for fashion, tech, home goods, and outdoor living brands.

Minion

Best for: Pet brands, high-volume stores

Price: Premium

Notable features: 24 customizable sections, in-store pickups

Minion is a theme designed with pet brands in mind. Customize several section options to fit your brand and products. The Minion Shopify theme can handle large catalogs with enhanced search and mega menu features. Create a modular style homepage with 24 drag-and-drop sections.

Best beauty and health Shopify themes

Sense

Best for: Beauty brands, visual storytelling, beginners, small budgets

Price: Free

Notable features: Enhanced search, mega menu

Sense is another free Shopify theme perfect for businesses with strong branding. If your brand story is core to your marketing strategy, this theme lets you tell it in a big way. Minimal design helps your products and images shine.

Be Yours

Best for: Beauty brands, dropshipping, single-product stores

Price: Premium

Notable features: Countdown timer, color swatches

Whether you sell one product or have a large collection in your online store, Be Yours is a multipurpose Shopify theme featuring custom pages and sections.

Symmetry

Best for: Health and beauty stores, retail brands

Price: Premium

Notable features: In-store pickup, sticky cart, recommended products, trust badges

Symmetry is a versatile, fashionable theme with robust features and great user reviews. Try it for health and beauty stores, as well as any ecommerce website needing to organize a large volume of products. Symmetry also pairs well with physical retail stores, with features including pre-orders and in-store pickups.

Best food and drink Shopify themes

Local

Best for: Food and drink brands, retail businesses, high-volume businesses

Price: Premium

Notable features: Store locator, event calendar, age verifier pop-up

Ideal for local shops, food brands, and restaurants, Local is a theme packed with features to streamline online and in-person selling. Customize this versatile theme with more than 20 flexible sections.

Combine

Best for: Food and drink brands, restaurants, flash sales

Price: Premium

Notable features: Bundle builder, parallax slider

If your restaurant also operates an ecommerce website, a theme like Combine is made for your business. This multipurpose Shopify theme also offers presets for beauty brands, bookstores, and stores selling furniture and home goods.

Shopify theme features: What’s included?

Every Shopify theme includes all the features and customization options needed to start selling online.

No-code customization

Flexible design settings like drag-and-drop sections, customizable image blocks, and beautiful color palettes mean you don’t have to know how to code to create beautiful Shopify stores that reflect your brand.

Shopify themes have built-in features like country and language selection, dynamic checkout buttons, predictive search, automatic discounts, Shop Pay installments, customer testimonials, and promotional banners.

Fast loading times

All Shopify themes are optimized for performance and load speed. Both Shopify-built themes and those built by Partners meet strict load speed requirements before they become available in the Theme Store.

While Shopify themes are built to be fast, consider other factors that may slow site speed. Follow best practices to ensure your site is optimized for speed. Technical SEO tools can be useful in improving your site’s performance.

Mobile responsiveness

All Shopify themes are mobile-ready for customers on the go. That means your store layout will automatically adjust to fit the screen size of the device your customer is using.

Accessible storefronts

All Shopify themes are accessible by design, allowing your site to be accessed and navigated easily, with features like product image zoom, keyboard navigation, and screen reader compatibility.

Dedicated support

Every theme comes with customer support from Shopify’s support team and third-party theme developers. If you’re on a Basic plan or higher, themes made by Shopify come with up to an hour of free design support.

App compatibility

As your Shopify store grows, you may need more features to serve customers. All themes are compatible with apps from the Shopify App Store—and many themes come with advanced features built in, such as support for gift cards or cross-selling.

See all the features included with every Shopify theme.

How to choose an ecommerce theme

To find the best Shopify theme for your store, consider the size of your product catalog, your must-have features, your industry, your brand identity and aesthetic, and your budget.

To help narrow down your selection within the Theme Store, you can filter themes by:

• Curated collections (themes for selling in person, trending themes, etc.)
• Industry (fashion stores, pet industry, etc.)
• Price (free or paid)
• Catalog size (by number of products)
• Features (color swatches, age verifier, etc.)

Sort themes by popularity, relevance, and price. Check out the demo stores linked to most Theme Store pages to see what the theme looks like in practice.

If you’re looking for themes with a specific feature, try using the search bar. Some example searches include:

• FAQ page
• Instagram feed
• Product filtering
• Quick buy

Try Shopify’s website template picker quiz to find the right theme for your business.

Browse over 200 Shopify themes for your store

Shopify and its partners are dedicated to building the best themes for ecommerce store owners. Let your brand shine on your Shopify store by taking advantage of powerful customizations and features that matter to you.

Whichever Shopify theme you choose, rest easy knowing its responsive design will adapt wherever customers are accessing your store. Whether you’re looking for minimalist design, homepage video features, or support for multiple currencies, there’s a Shopify theme made just for you.